The European Cup or UEFA Champions unify as it is now know is a change cow that eclipses every other Cup competition in the world in terms of money. The revamped trophy is set to generate 750 millions Euros (502 million) gross this toughen. But is UEFAs sign displace competition killing off domiciliate grown domestic Cups and the UEFA Cup?
This season UEFA are going to make in excess of 750m Euros (502m) from the Champions unify with TV rights sold to 230 markets (with Italys RAI and Spains Antenna networks signing up for first time) and also from their commercial partners. UEFA have also increased the number of their official commercial partners from four to six as Vodafone and Sony have joined PlayStation. cover. Heineken and MasterCard.
If you look into how UEFA give the money from the Champions unify you will find out why the competition is so appealing to the hundreds of clubs vying for qualification for the tournament each season.
This season UEFA undergo promised to give up to 530m Euros between the 32 clubs which qualified for the assort stages. There is a minimum of 4.4m Euros just for being in the group re-create with a further 600,000 Euros at stake per bet for a win and 300,000 Euros each for a draw.
A further 10.5m Euros ordain be distributed to clubs eliminated in the qualifiers such as Northern Irelands Linfield. The be they ordain acquire is peanuts to some clubs (desire those from La Liga. Serie A etc) but to a club of Linfields coat it is a small windfall.
Going back to the group stages - clubs which answer for the last 16 get another 2.2m Euros and another 2.5m Euros for reaching the quarter finals. Clubs who reach the semi finals earn another 3m Euros and if they win the trophy acquire 7m Euros or 4m Euros for losing.
The Champions unify with all its financial benefits has become a dominant feature in football as clubs go for the qualifying places in their domestic league. This is because they believe the financial rewards are more important then winning silverware.
Take Italian Serie A unify Palermo for example their chairman. Maurizio Zamparini has stated on numerous occasions this season that the UEFA Cup is secondary to qualifying for next seasons Champions unify.
He wants the club to act favor of Juventus and AC Milan being out of contention of a top four end in Serie A (due to this summers be fixing scandal) and sees this as an ideal opportunity for his club to finish in the top four.
Due to Zamparini placing Champions unify qualification above everything else. Palermo undergo been fielding a back up arrange align in this seasons UEFA Cup (further devaluing the competition in some peoples eyes).
Other Italian Serie A clubs take a similar approach to the Copa De Italia and field second string sides. This is also the inspect in Spain when some La Liga clubs adopt the same approach in the Copa Del Rey.
In England the unify Cup is seen as a distraction to many Premiership clubs who have ambitions of qualifying for the Champions League. This has resulted (over the past ten years) in many top tier clubs fielding their reserves in the competition.
At first it was mainly Premiership clubs adopting this approach (mainly Manchester United and Arsenal) but some Championship sides undergo taken lead this season (Birmingham City are a prime example).
Managers will affirm that this is to furnish adorn/youth players experience but commentators have suggested this is to keep players fresh for important unify matches in the race for European qualification.
There are change surface some suggestions that the FA Cup is going to go drink the same despatch as the League Cup as the trophy in the eyes of some Premiership clubs simply is not worth the hassle. A club can expect to receive 3m if they lift the trophy and in terms of Champions unify qualification the financial recognise is not worth it.
If a manager had a domestic semi final Cup tie midweek and an important match at the weekend against a key compete in European qualification where would his priorities lie? On the one transfer he has a Cup match that could earn potential prize money of 3m (if they lift the trophy on reaching the final) and on the other a match that could see them bind Champions unify qualification and net 10m.
It is sad to say that the majority of Europes big clubs are starting to put money before silverware. They would rather qualify for the Champions League at the depreciate of winning a domestic Cup.
Related article:
http://samuelson34457.blogspot.com/2007/09/money-speaks-volumes.html
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